Regan Baird is a seasoned marketing professional with over 20 years of expertise in digital and social media marketing, event management, and brand development. She holds a BSc in Travel and Tourism Management and a MSc in Tourism Studies from Florida International University.

In her career, Regan has held leadership roles in marketing, including at Sunwing Travel Group, where she spearheaded innovative campaigns that significantly boosted brand awareness and audience engagement across multiple platforms. Her work in producing high-impact social media content and influencer strategies has led to substantial growth in digital reach. She also played a pivotal role in Sunwing’s Diversity, Equity, and Inclusion efforts by organizing Black History Month programming and crafting the Land Acknowledgment.

As Founder of UT Kizomba and Co- Founder Flavour Fridays, Toronto’s premier Kizomba and Zouk event, she has built a reputation for creating vibrant, community-focused events while promoting cultural connection. Regan has successfully organized several dance festivals and workshops, including Kizomba Fever Weekender and the Mulheres Festival.

Currently, as the founder of UT Social Collective and co-founder of The Carnival Shoppe, she continues to excel in digital marketing, increasing client engagement through data-driven strategies and creative content execution.

As Marketing Advisor for the Harris Brand Foundation, Regan will mentor social media ambassadors and streamline marketing materials and processes. With a rich background in marketing and event management, she is a key asset to the team, bringing a deep commitment to community building and a strategic vision for brand success.