Who We Are
The Harris Brand Foundation (THBF) is a Canadian not-for-profit organization dedicated to empowering youth and student-athletes through education, mentorship, and opportunity.
What began as a personal journey to support a young student-athlete navigating the academic and athletic pathway has grown into a foundation committed to helping families, youth, and student-athletes access the guidance, resources, and financial support they deserve.
We exist to bridge the gap between athletic potential and academic success, especially for youth in underserved and marginalized communities.
Our Mission
The Harris Brand Foundation empowers youth and student-athletes through education, mentorship, and financial support helping them succeed in school, sport, and life.
We provide access to scholarships, bursaries, mentorship programs, and academic guidance that remove barriers and create pathways to long-term success.
Our Vision
A future where every youth and student-athlete has equal access to education, mentorship, and opportunity regardless of background or circumstance.
We envision strong partnerships with community leaders, donors, and corporate sponsors who believe in investing in the next generation of educated, confident, and empowered leaders.
Who We Serve
THBF serves youth and student-athletes ages 13–21 from underserved and marginalized communities across Canada, with a long-term vision to expand throughout North America.
Many of the communities we support face challenges such as:
- High school dropout rates
- Limited access to academic advising and mentorship
- Financial barriers to education and sport
- Lack of exposure to post-secondary pathways
- Limited parental or institutional support
Our work focuses not only on youth, but also on educating and equipping families with the tools needed to support their children’s academic and athletic journeys.
How We Help
The Harris Brand Foundation addresses these challenges through a holistic, community-driven approach:
- Mentorship & Guidance: Providing academic advising, leadership development, and life-skills mentorship for student-athletes and youth
- Scholarships & Financial Assistance: Offering bursaries and scholarships to reduce financial strain related to education, training, and development
- Academic & Athletic Pathways: Supporting families with resources related to eligibility requirements, post-secondary planning, and student-athlete development
- Community Support: Building a network of mentors, educators, partners, and sponsors committed to youth success
While a significant portion of our funding supports underserved youth, all qualified student-athletes are encouraged to apply for THBF scholarships and programs.
Our Pillars
Our work is guided by four core pillars that shape our programs, content, and partnerships
Education
We share resources, guidance, and support that help youth and families navigate academic pathways, post-secondary planning, and student-athlete eligibility.
Community
We highlight real stories, families, and youth impacted by our work strengthening community connections and shared responsibility.
Advocacy
We champion equitable access to education, mentorship, and opportunity by showcasing initiatives that address systemic barriers faced by underserved youth.
Events
We host and promote programs, workshops, and community events that bring families, mentors, and partners together around youth development.
Our Impact
Through mentorship, scholarships, and community support, underserved youth and student-athletes gain access to the same educational and developmental opportunities as their peers.
By reducing financial barriers and increasing access to guidance, THBF helps families focus on growth, achievement, and long-term success both in and beyond the classroom.
